Wednesday, September 15, 2010

Feature Showdown: Twitter 3, Facebook 4.

Feature Showdown: Twitter 3, Facebook 4.: "

Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang).


Situation: Twitter’s new redesign advances their user experience

Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new features start to resemble some features of a traditional social network, beyond their simple messaging heritage. We took the key features from both social website and did a comparison and voted on the stronger player?


New Twitter Homepage (Mouse over to see my notes about new features, see below to see how the image embed works)

Above: Click image to see notes about the new Twitter features.


Our Verdict: Facebook Features Lead Over Twitter’s New Redesign

Facebook’s features offer a more robust user experience, and they have a longer history of developing the right relationships with media, developers, and their users. Twitter, a rapidly growing social network has launched a series of new features (described by the founder as “smooth like butter”) that provide users with a snappy experience and enhanced features.


We tallied the important features of this launch and to their overall expansion strategy and have concluded that Facebook’s features continue to hold dominance over Twitter, despite the noticeable improvements. While we don’t expect that Twitter wants to become ‘another Facebook’ they should play to their strengths and remaining nimble and lightweight yet allowing for developers and content producer to better integrate into their system.

more on web-strategist

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